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bupa health
assessment
To appeal to the 20-30 demographic, we worked with a well known English indie band The Futureheads to promote Bupa's new online health assessment tool.
Interactive
video
Entered and fetching silver at Cannes, the idea was that each member of the band represented a part of your body. Through answering the health related questions, you'd then determine how your body 'as a band' would play.
UX/UI & branding
I was involved right from the initial scamp and storyboards, making test videos on After Effects then on to the website design and branding.
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